… the most daring outing thus far from one of the most daring bands on the planet.

Even when former Blur frontman Damon Albarn is failing, he is compelling. His Gorillaz project is no failure. Against all odd his and Jamie Hewlett’s cartoon band of misfits surprised everyone when they turned out to be much more than Clint Eastwood one hit wonders. Especially when Gorillaz where a band/project that couldn’t find a particular style so they tried them all on for size. Demon Days brought even more praise, both critically and commercially with Feel Good Inc even landing an iPod commercial; which made bands instantly famous at the time. The album went to go sell more than 2 million in the U.S. of A alone. Since then, Blur reunited and toured, Damon had fun with his superfriends in The Good, The Bad and the Queen, rumours that Noodle was dead circulated and Jamie and Damon both seemed to hint that the project had run it’s course and Jamie went so far as to say he was bored with drawing the characters and the next project would be something competely different.
But here we are 2010. It’s mid-March and Plastic Beach came out not but a week and a half ago. Sure, it’s old news in the blogosphere now, but it’s strong first week sales and heated debates keep it alive. This record won’t have legs the same way Demon Days did. In fact, I’m hard-pressed to find a single after they release Superfast Jellyfish, the second De La Soul outing with Gorillaz. The guest list is just as jaw dropping and head scratching as Demon Days. How they got Lou Reed for this I’ll always wonder. And they got Bobby Warmack out of indefinite hibernation because his granddaughter thought the Gorillaz were “cool”. Cool. Unfortunately, some of the guests are not suited to the proceedings much like watermelon should not be consumed whilst drinking milk. Snoop Dogg is too big of an ego to mesh well with the group and the De La Soul collab is a case of having lost the magic; the song is saved by Gruff Rhys, the frontman of Super Furry Animals, but it may as well be 2D singing. The record doesn’t really hit it’s stride until the fourth track in my mind. First there’s a nice orchestrated intro that’s not nearly as effective as Demon Day’s creepy zombie movie kitch introduction, the Snoop joint and then a track with some popular grime artists. Grime is a bit more managable for my ears than the other flash-in-the-pan trend that has engulphed this island like a locust: dubstep. I am so fucking sick of dubstep and all the venues that could be housing good tunes pushing this crappp… step away. Oh, uh… ANYWAYS, Rhinestone Eyes is next in sequence and this where the engine finally starts a-revin’. Nice to hear 2D (Damon) again. It’s weird that he’s noticibly absent from the first almost fifth of the album; Demon Days eased you into the guest filled fun, but Damon is more composer/producer extraordinare here. Anyways, Rhinestone Eyes is fairly low key compared to the rest and I love the way Damon sings ‘plastic power!’. Stylo was our first taste of the album and it’s a barn burner to say the least. Bobby Warmack brings the house down with his earth shattering appearance and Mos Def’s removed from the planet rhymes of ease keep him as the ephiphany of cool. Seriously, he’s probably one of my favourite rappers around. I’m not big into rap but Gorillaz seem to tap into the best of the genre that celebrates itself (okay, that was shoegaze, but d’ya hear of the way most conceited rappers talk of themselves?!) by finding actual talent. I really should by Black on Both Sides. Both artists on Stylo appear elsewhere; Mos Def on one of my other favs from PB, Sweepstakes, the longest entry and just a helluvalotta fun. SWEEPSTAKES… you’re a winner! That was stuck in my head all day at work. Some may find it a repetitive track or be waiting for 2D’s vocals to emerge for a catchy chorus but the song is all I’d want from a ‘rillaz single. Bobby’s other appearance in Cloud of Unknowing is pretty heartbreaking like being lost in the wilderness of plastic trash. Or something. The concept of this album is sort of lost on me except for the fact that plastic is littering our coasts and such and people are bitchin’ and moanin’, but plastic is a natural resource, I dunno. I’m starting to type like I’d speak; that’s nooo good!
The Gorillaz are typically the most Gorillaz they can be when they are being least typical. “What an odd sentence” I hear you say. And they really get away from themselves and drift into the notherworld when they take off in a rocket to the Glitter Freeze, which would sound more at home on Daft Punk’s Homework. And the bouncy Lou Reed cut, Some Kind of Nature. I know I said it already… but how’d they coax Lou into this? It’s so good even if it ain’t particularly hooky. The most coazy, familiar track comes in the form of On Melancholy Hill, which isn’t as melancholy as, say, El Manana. It’s chirpy synths prevent it from being Think Tank-esque, but it does sound familiar to the aforementioned Demon Days highlight. And I can’t go without mentioning the title track, which I had most looked forward to as it features two members of The Clash! Mick Jones and Paul Simonon everybody! Take a bow… but wait I can hardly hear you guys… are you singing Mick? What are you playing on this joint, bro? Is that your bass Paul? Okay, I think I hear that, yes, oh definitely, yes. It’s still a good track and the opening bars sound sort of along the lines of Sandinista, but the vocals are so processed it could be Curtis Mayfield singing with Albarn. Yes, I know, he’s deceased.
This is Gorillaz’s most ambitious work to date and really shows Damon coming to the forefront as producing whilst retreating a bit from being the central voice of the band. It’s saying a lot that it’s their most ambitious because just look to the debut! But it’s a bit more muddled and definitely less pop, less immediate. In such a disposable world many will discard this much too soon, but for the patient people left in the world, there’s much to uncover following repeated listens. It ain’t perfect, not even close, it’s definitely no Demon Days, but this is better than most bands are producing to open this decade…